BetterLinks Free vs Pro Plan Comparison & Analysis
I started with the BetterLinks free plan few years back. Now, I’m using the BetterLinks pro version in all my websites.
But, is BetterLinks Pro necessary for all kind of websites?
Do you need it? Well, it depends.
Let me help you find whether you need the pro plan of BetterLinks WordPress plugin by comparing BetterLinks Pro vs Free plan today.
BetterLinks Free Plan Features
While creating your cloaked affiliate link with BetterLinks Free plan, you can:
- Create and set custom category and tags
- Choose between multiple redirect types (301, 307, and 302)
- View the basic link click analytics report
- Use link options such as sponsored, nofollow, etc.
- Add UTM parameters to target URL
- Set whatever link prefix you want (eg: go, recommends)
Is this sufficient? In my opinion, yes it is enough for websites that focus on one region and doesn’t use thousands of affiliate links.
After looking at what BetterLinks offers for free, I have to say this now. BetterLinks is the best free link cloaking plugin in WordPress.
So should you stick with the BetterLinks Free plan itself?
Wait a second. Do not decide before looking at the BetterLinks pro plan features because it has a lot to offer.
BetterLinks Pro Plan Benefits
In addition to everything that you get in the free version, you can access some advanced features in BetterLinks Pro version.
Here is what you can do with BetterLinks Pro:
- Automatically add your affiliate links to specific keywords
- Add custom scripts to track link performance
- Customize the cloaked affiliate link preview for social media platforms
- Create dynamic redirects based on device, location, time, etc. (My favourite feature)
- Try A/B testing with different type of links
- Create password protected links
- Change link status and set expiration date & time
- Uncloak certain links and categories if needed
- Automatically add affiliate link disclosure
and it has a lot more to offer.
Now it might seem like these features aren’t needed but trust me you will find these features very useful just like me.
BetterLinks dynamic redirect feature to direct users to different web pages based on location has saved me a lot of time and made my work a lot easier. I just love this feature.
If you’re a serious marketer or blogger, you will find all these pro features very useful.
BetterLinks Pro is also constantly updated with new features.
Even recently they launched a full site link scanning feature with BetterLinks Pro version 2.2.
Comparison: BetterLinks Free vs BetterLinks Pro
| Features | BetterLinks Free | BetterLinks Pro |
| Create Short Links | Yes | Yes |
| Custom Tag/Category | Yes | Yes |
| Link Analytics | Basic | Full Report |
| UTM Parameters | Yes | Yes |
| Custom Link Prefix | Yes | Yes |
| Import/Export Links | Yes | Yes |
| Custom Domain | ❌ | Yes |
| Uncloak Link/Category | ❌ | Yes |
| Set Link Expiration | ❌ | Yes |
| Google Analytics Integration | ❌ | Yes |
| Role Management | ❌ | Yes |
| A/B Testing | ❌ | Yes |
| Dynamic Redirect | ❌ | Yes |
| Link Checker | ❌ | Yes |
| Full-Site Link Scanner | ❌ | Yes |
| Facebook Pixel Tracking | ❌ | Yes |
| Custom Scripts | ❌ | Yes |
| Parameter Tracking | ❌ | Yes |
| Auto-Link Keywords | ❌ | Yes |
| Custom Link Preview | ❌ | Yes |
| Password Protected Redirect | ❌ | Yes |
| Auto-Create Links | ❌ | Yes |
BetterLinks Pricing
There are 3 different pricing plans for BetterLinks Pro: Individual, Business & Agency.
BetterLinks Pro Individual plan will cost $99 per year while the Business plan is priced at $249 per year.
The only difference between the BetterLinks Pro Individual plan and Business plan is the number of sites on which you can activate BetterLinks Pro version.
You can activate BetterLinks Pro in only one website with the Individual plan whereas Business plan lets you use it on unlimited sites.
BetterLinks Pro Agency plan is my personal choice. The main reason is because the Agency plan is available with lifetime deal option with no limit on number of websites where you can use it. Its available for $399 (one-time purchase). All future updates are also guaranteed with the lifetime plan.
Personally I don’t like to go with yearly subscription option when i know I’m going to use that tool for a long time.
Comparing to BetterLinks competitors, I feel that BetterLinks is available at a very fair price and value for money is also high with all the pro features.
Final Thoughts
Okay, we have seen what both BetterLinks free and pro plan has to offer. Now its your time to decide whether you need the BetterLinks Pro plan or not.
Making the right choice between BetterLinks Free and Pro depends on your specific needs and budget.
While the BetterLinks free version offers robust basic functionality for beginners, the Pro version unlocks advanced features that can significantly enhance your link management capabilities.
Consider your budget, required features, and future website plans to make an informed decision.
